Samsung continues to rule smartphone market in South Korea, Apple gains substantially

South Korea is still Samsung’s market with a new industry report revealing that the home-grown company continues to maintain a dominating status despite Apple making huge gains.

Strategy Analytics released a report earlier wherein it detailed the smartphone shipment numbers of all major smartphone players in the country. According to the report Samsung shipped 24 million units in the local market during the fourth quarter of 2017. The figure accounts for 46 per cent of combined shipments that is nine percentage points down from the same period a year earlier, the report said.

Apple, meanwhile, sold 15 million units of its iPhones in the same quarter, with its market share reaching a record 28.3 per cent. The figure for the iPhone is 3.3 percentage points up from the same period a year earlier, Strategy Analytics said.

Samsung has been moving to maintain its market share through budget models.

In the global market, Apple shipped 77.3 million smartphones worldwide in the October-December months, overtaking Samsung Electronics, a separate report said.

Apple captured first place with 19.3 per cent global market share, nudging Samsung into second place, Strategy Analytics said.

The industry tracker said there was robust demand for the iPhone X, though global iPhone volumes have been on the decline on an annual basis for five of the past eight quarters.