The South America solar control window films market is estimated to register a CAGR of 10.2% during the forecast period, 2018-2023. Brazil is expected to dominate the region in terms of revenue owing to the construction and automotive industry in the country. Construction to be the major end-user industry in the market.
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Growing Emphasis on Reducing Carbon Footprint
In order to improve the energy efficiency of both, residential and commercial buildings, the government and construction industry are taking steps to reduce the overall energy consumption. In the wake of growing awareness regarding reducing the carbon footprint, consumers are opting for energy-efficient ways, which, in turn, will help in reducing the dependence on air-conditioners, such as solar control panels. The usage of solar control window films can efficiently help in reducing the usage of air conditioners, as they help in keeping the interiors cool in buildings and automobiles. These factors are driving the market for solar control window films market in the region.
Key Companies Mentioned:
3M, CHB Industries, Decorative Films, LLC., Eastman Chemical Company, Garware Suncontrol, Hanita Coatings, Johnson Window Films, Madico, Polytronix, Purlfrost, Solar Control Films Inc., Solar Gard – Saint Gobain, Thermolite, V-Kool USA
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Construction to be the Largest End-user Segment
Solar control window films are majorly used in the construction sector due to their ability to reflect the heat coming from the solar radiation and maintain a comfortable ambience in terms of temperature inside the structure or building. There have been large investments in infrastructure, transport, energy, and hospitality in the South American region. Other small yet strong markets for construction in the region include Chile, Panama, and Peru. This growth in the construction sector in the region is to support the market for solar window films in the region.
Brazil to be the Major Market in the Region
Brazil is one of the world’s five biggest auto markets, and a major base of operations for Fiat Chrysler Automobiles NV, Volkswagen AG, General Motors Co, and Ford Motor Co. The requirement for solar control films is a mandate for the big players around in the automobile sector. The construction industry of the country is expected to recover during the forecast period, catering to the growth of solar window films market in the region.
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