Lego is seeking new markets owing to decline in sales in its traditional markets and because of this the Danish toymaker is strengthening its position in China by promoting its place in the classrooms across the country. Lego is working with a number of local organizations, schools and private education providers in the country to promote use of Lego as an education tool that boosts motor skills, creativity and attention spans. Lego is working to present itself as a tool that helps instill and nurture the much needed skills in children. China is a market that is already aware of how …
